Stumbled upon your site from the Capital Business Expo Blog.

For me its the ongoing re-inforcement and practice that makes all the difference - even if you are shown the tips & tricks or have them written down somewhere - the more you practice the easier and more natural it all becomes.

The tips & tricks also have to be relevant and aimed a filling a need so that the users can apply them in a way that is meaningful for them.

All the best!

In my work as a senior business consultant, I have major email exchanges with CEO, senior staff and employees from a diverse array of national corporations.

These corporations burn up a lot of critical resources to produce annual strategic plans, communication and marketing themes and product “branding” to grow the corporate reputation, quality and credibility within their client base.

And yet, every day, I still see hundreds of client-related outbound emails written by frontline staff that annoy, confuse or fail to convey the messages that are essential to sustain these good business relations.

In one of my recent assignments, the greatest “bad influencer” on the 200,000 clients of that Compliance Regulator is outbound email; bombarding clients several times a day, from different parts of the agency, with incomplete, inaccurate or just plain confusing tech babble.

Email authors must understand the difference between providing information and giving knowledge and then use great email ettiquette to deliver that knowledge to clients in a credible and quality-assured fashion.

Driving your business by email lowers cost of sale, enhances profit and puts your key messages right on your client’s desktop - why do so many smart business operators treat the writing of email with such disrespect?

Meet - sure, can do that face to face, Skype etc.

Doctor Judy